We help Subject Matter Experts like consultants, coaches, speakers, and small business owners monetize their expertise and Enterprise organizations discover unique, effective, educational marketing and promotional tools.

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Where Tips Can Improve Your Life

We help Subject Matter Experts

4.2 K

Satisfied Clients

About Us

We create how-to tips from your book content

As people wanted to learn her secrets for converting their knowledge into how-to tips-based information products, Paulette developed products and services as she, too, continued learning and exploring seemingly endless possibilities for using content as marketing tools, revenue streams, or both.

New Revenue/Profit Stream

Unique Marketing Tool

75%
85%

30

Years of Experience

Features

Tip Management

Value of Your Network

Leverage those tips between your ears with your local networks. That is a successful way to share your knowledge with your colleagues so they have a better idea of who can be a referral for you

Manage + Respond

Manage the responses you get from your tips as they can lead to new tips. Creating 52 tips from your expertise can easily open a floodgate of more tips for the next set of 52 tips.

Analyze Impact

Start one sentence with a positive verb telling the reader or listener what TO do. A second sentence. explains "why" or "how" in reference to the first sentence.

Create how-to tips

What ARE Tips?

Tips are initial entry points to your expertise by a reader or listener who may be investigating your knowledge for the first time.You serve those people best by your first tips being basic, basic, basic! Basic is valuable, no matter what. The tip is either:

New information

Repeat buyers of repurposed content

Information known

Rewarding promo tools for bulk buyers

Confirmation from an expert

Confirmation from an expert that what I already know is valid.

New profitable

New profitable revenue directly from tips

320

Smart Solution

290

Specialist

4565

Project Completed

8546

Satisfied Clients

video

CATCH A QUICK CLIP TO UNDERSTAND THE ONE REASON FOR TIPS VS. A BOOK

Manage
+ Respond

Analyze
Impact

Tips Can Improve
Your Life

Good Fit For You

How Tips Can Improve Your Life

Intermediate and Advanced info comes later and keeps your audience coming back for more stuff from you.While becoming widely known for the tips booklet niche she created, technology was an ever-increasing presence, prompting more opportunities for subject matter experts rather than fewer ways to use their content. The scales started tipping toward more online, digital download delivery formats than printed, tangible versions.

  • New profitable revenue directly from tips
  • Repeat buyers of repurposed content
  • Rewarding promo tools for bulk buyers
  • Business-driving social media content
  • Distinction from zillions of colleagues
  • Seamless door-opener to opportunities

who trust us

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Welcome to Tips Products Packages

Paulette Ensign

The Tips Content Strategist

Paulette Ensign had no idea she would sell well over two million copies of her 16-page how-to tips booklet, 110 Ideas for Organizing Your Business Life when writing it in 1991.

Tips Booklet

Sold over TWO MILLION copies of a tips booklet

Public Workshops

Speaks worldwide at conferences, public workshops

testimonials

What Our Clients Say

Selena Smith

Engineer

I am blown away by the tips booklet concept and how it makes things so easy. There are so many new things to learn on the journey and Paulette makes it fun and easy.

David Watson

Engineer

I was looking for another revenue stream for my content and was introduced to Paulette. After our first conversation, I was impressed by her knowledge around tips products and quickly realized I needed her years of experience in order to capitalize on this promotional product area. I am very happy with our partnership and where we are going together!

HURRAY ! Let’s make something great work together. View all Reviews
Faqs

Frequently Asked Questions

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