Fr-Action Sales Management

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Distribution Strategy

Custom plans for channels like grocery, convenience, and e-commerce.

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Data-Driven Trade Support

Tailored presentations, price optimization, and performance

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what we do

Fr-ACTION’s Key Offerings

We are an extension of your brand, prioritizing direct communication and personalized strategy rather than a “middleman” approach.

Sales & Distribution Strategy

Custom plans for all channels of CPG including natural and conventional grocery | sports nutrition | convenience | food service and e-commerce.

Data-Driven Trade Support

Tailored presentations, brand and retail strategy, price optimization, and performance tracking to maximize ROI.

Cost-Effective Model

Affordable, proactive management priced to fit your financial plan with direct distributor support.

About Us

build relationships with both brands and buyers

Focusing on fewer brands allows us to provide personalized service

Fr-ACTION Sales Management, led by CPG veterans, offers hands-on, brand-focused sales support in categories like sports nutrition, snacks, beverages and health & beauty.

Dedicated sales team

It all starts by integrating our sales experts with your team learning what makes your brand unique.

Retail channel strategy

Next, we will create a go to market strategy for all applicable retail channels and geographical regions.

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10+ Years
of Experience

Fr-action

The Fr-action systems

dedicated sales team

It all starts by integrating our sales experts with your team learning what makes your brand unique and what your goals are.

Retail channel strategy

Next, we will create a go to market strategy for all applicable retail channels and geographical regions.

Getting off the shelf

The last step? Getting your brand off the shelf and into the consumer’s basket with proven marketing and promotional vehicles.

OUR VALUE PROPOSITION

An experienced sales team at a fraction of what you would spend with a direct hire or national broker.

Reporting

We provide detailed reports from retailers and distributors to help you manage your most valuable asset, your money.

Distributor and broker management

From activation to setting and tracking KPI’s, we do it all when it comes to managing distributors and brokers.

Why Choose Us

We are an extension of your brand

Fr-ACTION Sales Management is a sales agency led by CPG veterans. We offer hands-on, brand-focused sales.

Sales & Distribution Strategy
Data-Driven Trade Support
Cost-Effective Model

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Food and Beverage Services

Provide personalized service and build relationships

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Question Answers

See Frequently Asked
Questions.

What products/services do you sell?

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Who can I contact for sales-related questions?

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What types of brands do you partner with?

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How do I know your products are high quality?

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