About Us

Focuses On The Intersection Of Design

Experienced in project management, developing work plans, and leading multidisciplinary teams. Passionate mentor dedicated to guiding junior staff, students, and community practitioners. Dedicated to advancing practical and evidence-based solutions by promoting equitable outcomes for communities and families, including vulnerable populations and patients.
  • Impact and outcomes measurement
  • Survey development and analysis
  • Social and emotional learning
Learn More

Case Study

Our Latest Case Studies

01

How to make slides that stick

Every slide has the potential to tell a great story.Here’s how to make your presentations pop:

Lead with your main message first.

Stack your key points to back it up.

Grab attention with a strong opening.

02

Inclusion Certification program

Recently started eCornell's Diversity & Inclusion Certification program--sharing strategies I learn along the way.

Strategic planning and expert insights

Safeguard the business from potential threats

Focus on security and risk mitigation

03

Design Thinking & City as Classroom

Imagine going to school in a museum, studying real artifacts, engaging in project-based learning and designing solutions to new problems.

A Museum with Education Roots

Designing solutions to new problems

Tailored strategies that optimize workflows

Why Choose Us

Evaluation & Outcomes by Design

She uses design principles to engage healthcare, education, nonprofit, and community development professionals in the evaluation and assessment process.
80 %

Program Evaluation

95 %

Strategic Planning

Community-Engaged Research
Founder and principal consultant at consulting company specializing in program evaluation, impact and outcomes measurement, survey development and analysis, assessment development, social and emotional learning, and applied research.
  • Design Thinking
  • Community Development
  • Implementing creative studies
Dedicated to advancing practical and evidence-based solutions by promoting equitable outcomes for communities and families, including vulnerable populations and patients.

Assessment development

Ali's work focuses on the intersection of design

Program Evaluation

Strategic Planning

Design Thinking

Assessment Development

About Asma Ali

Adjunct Instructor Office of Grad & Prof Studies

Asma Ali Ph.D. is a program evaluation, outcomes, and applied social science researcher who brings over a decade of experience to her teaching and projects. As Founder and Principal Consultant at AA & Associates, a Chicago-based consulting firm, Ali's work focuses on the intersection of design, evaluation, and assessment development.
  • Doctor of Urban Planning and Policy, University of Illinois at Chicago
  • She uses design principles to engage healthcare
  • Popular speaker at regional and national association meetings

Testimonials

What our clients say

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Selena Welch

Satisfied Client

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Harry Bailey

Chief Finance

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